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How to compare
You can type ideas, pick from recent research, or tap Compare from Product Scout or Keyword Explorer. The first Compare click queues an idea. Add a second idea and Market Smart runs the comparison (up to the comparison limit shown on the page, at most five).
If only one idea is queued, the screen asks you to add one more.
How to read the table
Each column is one idea. Rows include Opportunity Score, audience potential, trend, competition, profit potential, gift potential, product flexibility, confidence, and seasonality.
Chips above the table call out:
- Strongest overall
- Highest margin
- Lowest estimated competition
- Best evergreen potential
- Best seasonal opportunity
Those winners can be different ideas. That is the point.
Why the highest score is not always the best decision
A seasonal idea might win overall score but eat your calendar. An evergreen idea with a slightly lower score and a healthier Profit Check may be easier to keep in stock. A crowded high-score concept may still need a tighter audience. Compare, then check margin, then save the one you can actually produce well.
You can save the comparison and, if you want, create a product from the strongest overall idea. You are not required to follow that highlight.
Side-by-side comparison table with winner highlights.